Case Study: Indian School of Business & Finance achieves 20% year-on-year application growth with Salesforce

Indian School of Business & Finance - Customer Case Study

The Indian School of Business & Finance (ISBF) in New Delhi, founded in 2006 and offering University of London programs with academic direction from LSE, competes for students in a crowded Indian higher-education market. With a recruitment cycle that can exceed 12 months and a small admissions team handling hundreds of enquiries, ISBF needed a way to bridge the gap between initial interest and key milestones (exams, interviews) and to deliver more timely, targeted communications.

Partnering with Compro Technologies, ISBF implemented the Salesforce Customer Success Platform to automate workflows, route leads to the right counsellors, segment data, and send personalized marketing and operational messages—creating a single digital record for each applicant. The platform has driven roughly 20% year‑on‑year growth in applications, helped scale the sister design school’s intake, supported plans to double ISBF’s size and open a second campus, and enabled more personalized outreach without increasing headcount.

Indian School of Business & Finance

Jitin Chadha

Founder and Director