Case Study: Huntington National Bank achieves a unified customer view and improved cross-selling with Salesforce

Huntington increases sales with Salesforce

Huntington Bank, an Ohio-based regional bank with $56 billion in assets, wanted to become a more customer-centered organization but faced fragmented customer data across 16 business segments and multiple CRM systems. That fragmentation caused inconsistent processes and experiences, higher licensing/training/maintenance costs, and made regulatory compliance and coordinated selling difficult.

Huntington migrated to Salesforce to consolidate data into a single, secure cloud platform, giving 8,000+ employees a unified customer view and integrating referral, campaign, and Data.com tools for 300 business bankers. The change drove high employee adoption, lower IT costs and faster delivery of new functionality, and measurable improvements in cross-selling, customer interactions, and new-customer acquisition.

Huntington National Bank

Jim Baron

Executive Vice President Director – Retail Sales and Service