Case Study: Humu scales sales and deepens customer partnerships with Salesforce Essentials (Salesforce)

Humu makes the workplace a better place with Salesforce

Humu, founded by former Google HR leader Laszlo Bock, builds analytics-driven tools to improve employee happiness and treats customers as close partners. As the company scaled, it struggled with manual, spreadsheet-based deal and feedback tracking and needed an easy-to-use, scalable CRM to manage partner relationships and customer data.

Humu implemented Salesforce Essentials—quick to adopt and integrated with Gmail/Google Drive and Einstein Activity Capture—so teams could track feedback, sales cycles, and customer interactions from mobile devices. The result: faster onboarding, clearer pipeline visibility, data-driven decisions (for example, prioritizing meetings with HR buyers) and a scalable platform that supports Humu’s “Love Team” mission to improve workplace outcomes.

Humu

Laszlo Bock

Founder