Case Study: Wolverine achieves rapid multi-brand rollout (70 sites across 15 brands in 18 months) with Salesforce Commerce Cloud

How Wolverine Unfies Ecommerce Across Multiple Sites Brands and Regions

Wolverine Worldwide, a heritage footwear and apparel company (about $2.76B in FY2014) built growth through nearly a dozen brand acquisitions, but that left the business with multiple ecommerce code bases, duplicated effort, and limited agility. The fragmented setup hindered scalability and slowed international expansion and feature delivery.

Wolverine re‑platformed its U.S., Canada, and Europe sites onto Commerce Cloud, and in 18 months launched more than 70 sites and 40 mobile sites across 13 countries and five currencies, bringing 15 brands onto a single platform. Centralized operations and Commerce Cloud’s client‑success expertise sped feature rollouts, improved processes for multinational commerce, and positioned the company to capitalize on faster growth associated with cloud platforms.

Wolverine

Jodi Watson

President of Direct-to-Consumer