Case Study: ICS+ achieves faster cash flow, 25% sales-efficiency gain and 942% ROI with Salesforce

How small business ICS+ experienced big wins in productivity

ICS+ (Intelligent Control Systems) is a nine-person Austin-based custom automation and audio/video integrator serving hospitals, hotels, airports, schools and large estates. Growing demand exposed weaknesses in its tech stack: project management, billing and client data lived in spreadsheets, ERP/CRM silos and overflowing email, leaving no single source of truth or flexible, consultant-free system to manage over 100 engagements a year.

ICS+ consolidated on Salesforce (Sales Cloud, Service Cloud, CPQ & Billing) and Quip to create one repository for client and project data and real-time collaboration via Chatter and Quip. The result: email traffic down ~20%, accounts receivable cycle shortened by 15 days, sales efficiency up about 25%, and a 942% ROI—faster invoicing, better project visibility, more closed deals and significantly higher team productivity.

ICS+

Bernard Morgan

CEO and President