Case Study: Skis.com achieves higher conversions and average order value with Salesforce Commerce Cloud Einstein Product Recommendations

How Skis.com personalizes every shopping experience with Salesforce

Skis.com is a 36‑year‑old retailer of ski and snowboard gear facing the challenge of delivering personalized shopping experiences for high‑value, often bundled purchases. With a huge product catalog and customers who expect relevant suggestions quickly—especially during the critical fourth‑quarter selling season—the company needed a way to increase conversions and average order value while reducing merchandiser guesswork.

Skis.com implemented Commerce Cloud’s Einstein Product Recommendations to deliver real‑time, AI‑driven alternatives and cross‑sells for both known and anonymous shoppers (for example, suggesting matching poles, hats, or alternative jackets when a jacket is added to cart). A three‑month Q4 A/B test showed the approach boosted orders per session, conversion rates, and average order value, while automating recommendation work for merchandisers.

Skis.com

Andy Schepper

Chief Operating Officer