Case Study: OVS achieves omni-channel customer transformation and 44% conversion lift with Salesforce Commerce Cloud

How OVS Delivers Innovative Omni-Channel Experiences Both in and Out of the Store

OVS, Italy’s leading fashion retailer, set out to become an “omni-customer” brand by putting shoppers at the center of every touchpoint and removing boundaries between online and in-store experiences. The challenge was to unify ecommerce, mobile and in-store technology to deliver seamless, personalized shopping— from discovery and virtual try-ons to fast fulfillment and assisted service on the sales floor.

By adopting Salesforce Commerce Cloud, OVS rolled out shoppable content, virtual fitting rooms, a barcode-scanning mobile app with beacon-driven messages, interactive in-store kiosks and click‑and‑collect across 500 locations. The integrated solution improved inventory visibility for associates, drove engagement and conversions, and produced measurable gains: 81% more site traffic, a 44% lift in conversion rate, 40% higher spend from click‑and‑collect customers, and over 125,000 mobile app downloads.

OVS

Monica Gagliardi

Ecommerce, CRM, Web and Digital Marketing Manager