Case Study: Ovation Medical doubles productivity with Salesforce B2B Commerce

How Ovation Medical doubled its productivity in four weeks

Ovation Medical, a provider of orthopedic and podiatry products, was struggling with a manual, phone- and in-person-based ordering process that slowed repeat sales and kept reps tied up with order entry instead of new business. To address this, Ovation Medical turned to Salesforce and its B2B Commerce solution to modernize its online ordering experience.

Salesforce helped Ovation Medical launch a custom digital commerce portal in just four weeks, integrated with Salesforce CRM and inventory systems. The new self-service site cut repeat order processing time in half and doubled sales rep productivity, with each rep now managing up to 400 customer accounts while spending more time on growth opportunities.

Ovation Medical

Erik Rost

Vice President Sales