Case Study: GE Renewable Energy achieves a user-friendly B2B storefront with Salesforce

How GE Renewable Energy deployed a digital commerce portal in just 10 weeks

GE Renewable Energy, part of GE, needed to replace its declining Onshore Wind Parts commerce site because customers struggled with navigation, inconsistent part names, and slow load times. The company turned to Salesforce B2B Commerce, working with Deloitte Digital, to quickly build a new B2B storefront that would make it easier to find parts, compare prices, and complete purchases.

Salesforce and Deloitte Digital delivered a responsive, self-service digital commerce portal in just 10 weeks using a phased MVP approach. The new storefront added keyword and part-number search, turbine-specific results, quote requests, order tracking, and automation tied to ERP and pricing systems. Since launch, GE Renewable Energy has increased customer engagement and grown its user base by 35% in six months, with most users visiting at least twice a week.

GE

Livia Miyabara

Marketing & Strategy Leader