Case Study: engelhorn achieves higher conversion and revenue with Salesforce Commerce Cloud Einstein

How engelhorn Boosts Conversions and Drives Revenue with AI

engelhorn, a Germany-based department store with over 700 brands and 35,000 products, struggled to present relevant items to shoppers despite rapid online growth of 20–30% annually. With an online merchandising team of just three, the breadth and diversity of the catalog made it nearly impossible to deliver tailored product recommendations and keep category and search pages optimized.

engelhorn implemented Commerce Cloud Einstein Product Recommendations (in a four-week rollout) and later added Einstein Predictive Sort to personalize product slots and category/search order. The AI-driven solution produced a 2.5% lift in conversion rate, a 1.5% increase in average order value, nearly 4% more revenue per visitor and over 1% higher add-to-cart rates, while eliminating much manual merchandising and letting the small team focus on strategy and customer experience.

engelhorn

Kirstin Hesse

Director of Online Merchandising