Case Study: Black Diamond achieves a 15.5% revenue-per-visitor lift and 9.6% conversion increase with Salesforce Commerce Cloud Einstein Product Recommendations

How Black Diamond elevates personalized commerce experiences

Black Diamond, a maker of climbing, skiing, and hiking gear, needed a better way to deliver on-site product recommendations. The team was manually loading recommendations — a time-consuming process that couldn't be personalized or updated in real time — and an initial third‑party solution fell short of expectations.

They implemented Commerce Cloud Einstein Product Recommendations, ran an A/B test, and saw a 9.6% lift in conversion rate and a 15.5% increase in revenue per visitor. The embedded, out‑of‑the‑box solution used existing customer and product data to deliver machine‑learning driven suggestions for known and anonymous shoppers, simplified operations, and eliminated duplicate third‑party costs.

Black Diamond

Adam Smart

Senior Web Merchant