Case Study: Bentley Motors achieves a 360-degree customer experience with Salesforce Customer 360

How Bentley Motors Is Reimagining Its Customer Experience for the Next 100 Years

Bentley Motors, the luxury automaker, faced a challenge translating its century of handcrafted, highly personalized service into a consistent digital experience. With customer data spread across legacy systems, the company needed a cleaner, more connected view of each customer and prospect to support faster responses, better personalization, and a stronger online buying journey. Salesforce Customer 360 helped Bentley Motors work toward that goal.

Salesforce implemented a unified customer platform that integrated sales, service, and marketing data into a single view, giving brand advisors a “single pane of glass” for every customer interaction. The result was faster response times, more efficient lead management, real-time decision-making, and more personalized journeys across email, SMS, web, social, and live chat. Bentley Motors also reported “historic highs in revenue and profits,” alongside a stronger foundation for sustainable luxury and future growth, with Salesforce enabling a more connected and measurable customer experience.

Bentley Motors

Adrian Hallmark

Chairman and Chief Executive Officer