Case Study: Carlo's Bakery achieves worldwide growth while keeping its neighborhood feel with Salesforce

How a neighborhood bakery retains its local feel while expanding worldwide

Carlo’s Bakery, a 100-year-old family-owned shop made famous by TLC’s Cake Boss, saw orders surge more than 1,000% and outgrow its pencil‑and‑paper systems. Faced with rapid expansion into nine retail stores, mail order, B2B accounts, a cooking school and branded cruise locations, the bakery needed to scale operations without losing its neighborhood, customer-focused feel.

Carlo’s implemented the Salesforce Customer Success Platform—Sales Cloud with Chatter and mobile access, Desk.com, Marketing Cloud, Data.com, and custom POS and “Cakeforce” apps—to centralize customer data, automate orders, and streamline service. The result: real‑time metrics and coordinated sales/service teams, faster onboarding, targeted marketing, and preserved local relationships while selling 24,000 cupcakes weekly and growing worldwide.

Carlo's Bakery

Buddy Valastro

CEO