Case Study: Houghton Mifflin Harcourt achieves real-time, actionable insights with Salesforce Einstein Analytics

HMH turns information into intelligence with Wave Analytics

Houghton Mifflin Harcourt (HMH) is a 180+ year–old educational publisher with more than 4,000 employees whose content reaches nearly 50 million students in 150 countries. Faced with a rapid shift to digital learning and a sales organization still reliant on notebooks and spreadsheets, HMH was generating large volumes of data but lacked the tools to turn that data into actionable insight.

By adding Einstein Analytics to its Salesforce environment, HMH gained interactive visualizations, drill-downs, and flexible filtering that let sales reps see where partnerships were strong, where gaps existed, and which smaller or previously underserved customers to pursue. The result: faster, smarter territory management, new deals and customer bases identified, and a modern, mobile-enabled sales force better able to make decisions that support growth and improve learning outcomes.

Houghton Mifflin Harcourt

Brook Colangelo

Chief Technology Officer