Case Study: Godiva Chocolatier achieves streamlined corporate gifting and launches 78 B2B microsites with Salesforce Commerce Cloud

Godiva refreshes microsite experiences to engage corporate clients

Godiva, the 90-year-old Belgian chocolatier, needed a better way to serve its diverse corporate clients across industries. Corporate orders were submitted via spreadsheets and manually entered by customer service, a resource‑intensive, error‑prone process that limited scalability for large and seasonal corporate gifting programs.

Godiva moved to Commerce Cloud’s B2B capabilities, launching 78 tailored microsites with account-specific pricing, permission controls, batch uploads, complex checkout and split‑shipment support. The automation improved accuracy and efficiency, let small teams handle large, complex orders, enabled account managers to win and manage more corporate accounts, and set the company up to refine and expand its corporate gifting program.

Godiva Chocolatier

Erin Darden

Ecommerce Manager