Case Study: Dynacast achieves a unified global sales platform and streamlined forecasting with Salesforce Sales Cloud

Global manufacturer Dynacast deploys Salesforce to globalize its data

Dynacast is a global manufacturer of precision metal components serving industries from consumer electronics to automotive, delivering over 5 billion parts a year from 23 facilities worldwide. Rapid growth through mergers left the company with 23 separate sales teams on different systems, causing fragmented data, poor forecasting, inconsistent permissions, and a lack of mobile and dashboard visibility for executives and field sellers.

Dynacast implemented Salesforce Sales Cloud to unify sales data on a single, mobile-enabled platform so everyone — from sales reps to the CEO — sees the same information. The solution improved pipeline visibility, customer engagement, and field data capture, driving increased customer acquisition, more and larger projects, and expected growth of 7–10% this year, while providing a scalable platform for future acquisitions.

Dynacast

Tom Kerscher

Chief Sales Officer