Case Study: George Street Photo & Video scales to 5× more weddings and speeds bookings with Salesforce

George Street says I do to success with Salesforce

George Street Photo & Video, a nationally recognized wedding photography and video company known for its photojournalistic approach and multiple industry awards, grew from a basement startup to a coast‑to‑coast business. Rapid expansion exposed disorganized, manual processes—spreadsheets, PDFs and email—with no centralized customer data, making lead management, photographer matching and operations inefficient.

By implementing Salesforce across sales, marketing, post‑production and talent acquisition (Sales Cloud and Pardot), George Street automated workflows, contract generation and client communications. As a result they now handle five times more leads and weddings than in 2010, cut appointment prep from about an hour to five minutes, shortened contact‑to‑contract from a week to 24 hours, gained real‑time sales visibility, improved photographer matching and better track marketing ROI while preserving personalized customer service.

George Street

Michelle Mantel

Architect/ Senior Business Analyst