Case Study: Genesys achieves smarter, faster sales and customer-first engagement with Salesforce

Genesys maps new direction for sales

Genesys is a geospatial technology company that provides mapping, LIDAR-collected ground data and complex location-based infrastructure to help customers build contextual experiences. Facing rapid growth and expansion into new geographies, Genesys needed a way to make vast geospatial datasets meaningful, improve sales transparency and responsiveness, and put the customer at the center of every engagement.

Working with SK International, Genesys deployed a Salesforce-based sales solution in two months to automate the sales process, enable multi-channel engagement, and give teams access to shared data on any device. Automated deal tracking and alerts have increased transparency, prediction accuracy and collaboration, speeding up value-based selling, improving deal conversion and setting the stage for scaled, personalized support with a future Service Cloud rollout.

Genesys

Rakesh Bhambhani

Chief Business Officer