Case Study: G Adventures achieves customer-centric global experiences and guaranteed departures with Salesforce

G Adventures explores new customer experiences with Salesforce

G Adventures is the world’s leading adventure travel company, selling small-group trips, safaris and expeditions led by 1,200 locally based Chief Experience Officers. The company needed to preserve its distinctive culture, deliver consistent, high-touch customer experiences across global operations, and solve travel-industry challenges like minimum-departure requirements and flexible rebooking—all while growing in a shrinking market.

By implementing Salesforce across reservations, call centres and back-office systems, G Adventures gained a holistic view of travellers, 24/7 customer service, and cross-team collaboration. Integrated forecasting and yield-management tools enabled the 100% Guaranteed Departures initiative, while Lifetime Deposits and Service Cloud support improved flexibility and service. The result: more consistent, industry-leading customer experiences, operational visibility that supported growth and innovation, and a stronger customer-centric business.

G Adventures

Neil Hamdani

Chief Insider & Customer Advocate