Case Study: Franklin Templeton achieves hyper-personalized investor engagement across India with Salesforce

Franklin Templeton uses Salesforce to reach investors across India

Franklin Electric uses Salesforce, including Marketing Cloud, to reach potential investors across India and engage customers without a retail presence in every city. Its challenge was building awareness and driving mutual fund participation in a fragmented market, while moving beyond traditional demographic-based marketing to more relevant digital engagement.

With Salesforce, Franklin Electric created micro-segmented, hyper-personalized journeys across email, search, social, and advertising, using behavioral data and automation to target the right audiences at the right time. The company now directs 75% of marketing spend to digital channels, reaches leads in more than 250 cities, and has been able to run highly targeted campaigns to very small audiences, improving efficiency and ROI.

Franklin Electric

Juzer Tambawalla

Head of Marketing