Case Study: Foodstuffs achieves 15% ecommerce sales growth and 277% new users with Salesforce Commerce Cloud

Foodstuffs supplies New Zealanders the best shopping experience possible

Foodstuffs, a Kiwi‑owned co‑operative and New Zealand’s largest grocery distributor with hundreds of stores, needed to modernize its 12‑year‑old ecommerce platform after customers—72% preferred to buy online—reported frequent outages, outdated data, poor search and missing product imagery that undermined the digital shopping experience.

Partnering with Salesforce and a new cross‑functional team, Foodstuffs implemented a customer‑centric Commerce Cloud solution with 14 SAP integrations and a unified 360° view across sales, marketing and commerce. Within three months the new site handled 65,000 digital orders, ecommerce sales rose 15%, sessions increased 90% (users +129%, new users +277%), average session time fell 15% and checkout became faster; Phase 2 will add live chat, multi‑language support and a customer community.

Foodstuffs

Kylie De Vries

Wholesale Ecommerce Product Owner