Case Study: Fireclay Tile achieves 400% increase in leads and +89 NPS with Salesforce

Fireclay forges strong growth with Salesforce

Fireclay Tile, a maker of sustainably produced custom ceramic and glass tiles, set out to shift from selling through distributors to marketing and selling directly to consumers. The company needed a unified CRM and order-management system so sales, service and production teams could see complete customer profiles, manage fulfillment and build end-to-end customer relationships.

By implementing the Salesforce Customer Success Platform—including CRM/order management, Pardot for lead nurturing, cloud email marketing and custom apps with an integrated shopping cart and payment pages—Fireclay streamlined processes and improved customer communications. The results: a 400% increase in leads, an industry‑leading NPS of +89, more than tripled business, faster cash flow and clearer pipeline reporting and forecasting.

Fireclay Tile

Eric Edelson

Chief Executive Officer