Case Study: Sturtevant achieves 85% lower lead costs and faster lead follow-up with Salesforce

Finding the future of science and the future of marketing with Salesforce

Sturtevant, a 132‑year‑old family‑owned manufacturer in Hanover, Massachusetts, produces the milling equipment and ultrafine particles used in pharmaceuticals, 3‑D printing and aerospace. Strong demand exposed a critical problem: fragmented data and limited internal capacity—six unconnected databases and manual processes—meant many incoming leads went unanswered or took months to act on.

By implementing Salesforce (Sales Cloud, Service Cloud, Community Cloud), Data.com and Pardot, Sturtevant centralized customer data, automated marketing and enabled instant mobile access for reps worldwide, improving lead follow-up and pipeline visibility. The results were clear and measurable: new‑lead costs dropped from $1,200 to $200 (an 85% savings), communication cycles shortened dramatically, and the company gained real‑time insights across its global sales organization.

Sturtevant

Sam Rajkovich

Director of Sales and Marketing