Case Study: FIFA keeps World Cup workforce connected with Salesforce Slack

FIFA deploys Slack in 6 weeks to connect 16 host cities

FIFA faced a significant challenge in coordinating its massive workforce and operations for the FIFA World Cup 2026™, which spanned 16 host cities across three countries. With communication fragmented across tools like Microsoft Teams and email, their Rewards & Recognition team lacked a secure, centralized workspace to manage critical updates and logistics, risking last-minute operational scrambles.

To solve this, Salesforce implemented its Slack platform, creating a single workspace for real-time collaboration. The solution integrated with Salesforce records, allowing the team to coordinate rewards for 104 matches and monitor inventory across all venues. As a result, Salesforce helped FIFA deploy Slack in just six weeks, connecting staff and volunteers across three countries and providing a centralized system that kept critical tournament operations moving efficiently.

FIFA