Case Study: Dunkin’ Brands achieves 13 million‑fan social engagement and stronger customer loyalty with Salesforce Social Studio

Dunkin’ Brands - Customer Case Study

Dunkin’ Brands, the company behind Dunkin’ and its iconic “America Runs on Dunkin’” slogan, faced the challenge of turning customers into daily brand advocates rather than just buyers. With a people-first philosophy and a massive Facebook audience, Dunkin’ needed to use social technologies to connect authentically with customers, inspire engagement, and become part of their daily lives beyond the morning coffee.

Dunkin’ deployed Social Studio from Marketing Cloud to monitor conversations, share inspiring content, and actively engage fans across social channels. The platform helped the brand drive word-of-mouth, boost awareness, and build loyalty—resulting in sustained social growth and a Facebook community of some 13 million fans and counting.

Dunkin’ Brands

John Costello

President Global Marketing & Innovation