Case Study: DistilledSCH achieves 52% year-on-year new homes developer revenue growth with Salesforce

DistilledSCH empowers customers with richer insights with Salesforce

DistilledSCH, owner of Daft.ie, DoneDeal and Adverts.ie and one of Ireland’s largest online media companies, needed to unify systems and scale a much larger sales organisation after a merger. The business wanted to move beyond a listings board to deliver value‑added, transparent services for buyers and sellers, provide self‑serve campaign insights, simplify a complex product and rate card, and eliminate manual reporting and fragmented data.

Using Sales Cloud and Salesforce CPQ with a customised integration into Google Ad Manager, DistilledSCH created a single source of truth, automated invoicing and reporting, and self‑serve dashboards for customers. The changes sped up quoting, improved lead conversion and sales productivity, and gave richer campaign metrics — delivering a 52% year‑on‑year increase in new homes developer revenue, better customer transparency and a scalable platform for growth.

DistilledSCH

Adam Ferguson

Commercial Director