Case Study: Disguise achieves 57% revenue growth and scalable global expansion with Salesforce

disguise puts customers in the spotlight with Salesforce

disguise is a live-visuals technology company that builds bespoke media platforms for global tours, broadcasts and events. Facing rapid expansion—aiming to double revenue and enter 60 more countries—disguise needed a scalable, centralized way to manage sales, service and marketing while maintaining flawless customer experiences for high-profile productions.

By deploying Salesforce (Sales Cloud, Service Cloud, Community Cloud and Pardot) disguise unified its sales, service and marketing data, automated processes with Einstein Analytics, and launched a reseller community for self-service. The platform helped boost sales productivity by 21%, supported a 57% year‑over‑year revenue increase in Q1 2019, sustained an NPS of 93, reduced case handling time and dropped cases (triaging ~264 cases/month), and enabled faster, more personalized outreach and global scalability.

Disguise

Christian Vaughan

Chief Marketing Officer