Salesforce
557 Case Studies
A Salesforce Case Study
Cpl is a global recruiting innovator that needed to scale faster in a highly competitive, evolving market. Handling roughly 40,000 CVs a month across 400 consultants and long-standing Salesforce records, the firm wanted to move beyond manual review and keyword searches to quickly find the best candidates, predict which job orders would fill, and reduce payment delays that affect cashflow.
Cpl implemented an AI-enabled candidate evaluation app and Einstein Prediction Builder/Analytics on eight years of Salesforce data to score candidates, rank job orders by fill likelihood, and predict invoice payment timeliness. The tools surface high-potential candidates within hours, boost consultant productivity and shortlist quality, enable earlier collection interventions, and help prioritize jobs—freeing consultants to focus on client relationships while improving placement and financial outcomes.
Kevin Sweeney
IT Director