Case Study: Comcast Business achieves on-the-spot contracts and 10% sales growth with Salesforce Platform

Comcast supercharges field sales with an easy-to-use app built on the Salesforce Platform

Comcast Business, which provides voice, data, and video solutions to small businesses, was held back by paper-based, office-bound sales processes that slowed customer acquisition and forced reps to delay contracts and return to the office whenever new agreements or services were needed.

The company built SMB 360—an iPad app on the Salesforce Platform—to present services and savings, generate quotes and contracts, capture e-signatures, and sync with Sales Cloud in real time. The app enabled on‑the‑spot signed contracts (eliminating a 24‑hour wait), cut repeat visits by 30%, allowed reps to visit 11% more customers during the pilot, and drove a 10% increase in overall sales while boosting field productivity.

Comcast

Todd Goodbinder

Vice President of Sales