Case Study: Coca-Cola Enterprises achieves faster, fully connected mobile customer service with Salesforce

Coca-Cola Enterprises - Customer Case Study

Coca‑Cola Germany needed a faster, more connected way to deliver customer service across its bottling plants, call centers, field reps and repair teams. Legacy systems were fragmented, slow to sync and relied on manual processes, which delayed issue detection and hampered collaboration and mobile decision‑making.

They deployed the Salesforce Platform (Sales Cloud and Service Cloud) with custom mobile apps to unite teams in real time. The integrated solution enabled instant issue tracking, work‑order dispatch and route optimization, improved field decision‑making, and delivered about a 30% productivity increase in technical services along with faster issue resolution and better retailer support.

Coca-Cola Enterprises

Ulrik Nehammer

Chief Executive Officer