Case Study: Change.org achieves personalized, multilingual lifecycle engagement with Salesforce Marketing Cloud

Change.org empowers users to make a difference with the help of Marketing Cloud

Change.org is a global platform that empowers people to drive social change and has rapidly grown to about 100 million active users (projected 140 million). The organization needed to scale personalized, lifecycle-driven communications across 19 countries and dozens of languages, giving local teams control to tailor cadence and content while avoiding one-size-fits-all messaging and inbox fatigue.

By adopting Salesforce Marketing Cloud, along with Service Cloud and Social Studio, Change.org implemented dynamic content, segmented welcome journeys, and a 360-degree customer view that lets local teams translate and tweak campaigns. The result: more relevant, timely emails and social engagement, greater help-desk insight, improved efficiency for a small social team, and more informed, measurable conversations with users rather than blanket outreach.

Change.org

Alice Cornell

Director of Email Deliverability