Case Study: CenturyLink achieves cloud growth and better sales productivity with Salesforce

CenturyLink successfully pivots to the cloud with Salesforce

CenturyLink, the third-largest telecommunications company in the United States, faced the challenge of pivoting its business model to focus on growth in the cloud and hosting space. To support this strategic shift, its Business Solutions Group needed a way to prioritize and clean its sales data to effectively locate new leads and opportunities. They turned to the vendor Salesforce and its Data.com service to address this core need.

Salesforce provided a foundational solution centered on Data.com to cleanse and update customer contact information, ensuring it was accurate and current. This empowered the sales team with reliable data for acquisition hunting. The implementation was a key factor in helping the Business Solutions Group achieve a six percent revenue growth within a year. Furthermore, CenturyLink expanded its use of the Salesforce platform with Chatter for improved collaboration and Work.com for employee recognition, significantly enhancing their sales cadence and company-wide communication.

CenturyLink

John Serdinsky

CenturyLink