Case Study: CarTrawler achieves 10% of bookings from a single email campaign with Salesforce Marketing Cloud Accelerators

Cartrawler gets into high gear with Marketing Cloud Accelerators

Cartrawler, a car rental marketplace, relied on Salesforce Marketing Cloud for B2C email and customer engagement but struggled to configure it for key metrics and deeper insights—unable to reliably tell whether their customer database was growing or shrinking. They knew the platform had potential but didn’t know where to start to unlock it.

Working with a Success Manager under their Premier Success Plan, Cartrawler used three Marketing Cloud Accelerators (reporting configuration, information extraction, and email segmentation) to apply best practices and automation improvements. The result: more accurate reporting, personalized email targeting, click-through rates rising from 2% to 10% on targeted campaigns, and an initial test in which one email campaign accounted for 10% of car hire bookings—enabling a shift from short-term fixes to long-term strategy.

CarTrawler

Glen Lowis

Head of CRM