Case Study: Cargill achieves personalized, mobile commerce and increased customer loyalty with Salesforce B2B Commerce

Cargill uses technology to grow produce, farms, and customer loyalty

Cargill, a 150‑year‑old leader in food and agriculture, needed to shift from an operations-heavy model to a customer-first approach. The company wanted to give customers easy access to product research and online purchasing across channels, deliver personalized experiences, and boost brand loyalty.

Cargill implemented Salesforce B2B Commerce in a headless architecture, created customer personas, mapped journeys, and went mobile to unite content, commerce, and existing systems. The result: personalized content and product offerings, a searchable product-information library, simple online ordering, improved customer service, and stronger customer loyalty.

Cargill

Greg Hocamp

Senior IT Manager