Case Study: Canon achieves connected customer engagement and real-time sales visibility with Salesforce

Canon focuses on its customers with Salesforce

Canon, a global imaging-products leader for more than 75 years, needed to adapt to a social and mobile market while its large direct sales force lacked visibility into customer interactions. Customer information wasn’t consistently captured, leading to duplicated effort, missed insights, and weaker frontline coordination.

Canon deployed Salesforce Sales Cloud and Chatter to capture customer activity, give managers real-time visibility, and track new-product reception and opportunities. Reps can update supervisors from the field and fulfill pro-photographer requests, resulting in improved employee alignment, faster customer response, and measurable business tracking for new products.

Canon

Haruo Murase

Chairman