Case Study: adidas achieves faster, personalized digital commerce with Salesforce

By putting shoppers at the center of its business, adidas keeps winning

Adidas, a global leader in athletic sportswear and fashion, needed to prioritize its digital experience to keep pace with evolving consumer shopping habits. The company's challenge was to transition from a brick-and-mortar focus to a consumer-centric, digital-first model, placing its dot-com site at the center of its business strategy. To execute this digital transformation, adidas partnered with Salesforce.

The solution involved implementing a suite of Salesforce products, including Commerce Cloud and Service Cloud. This gave 1,100 service agents a single view of the consumer for smarter support and enabled adidas to manage over 50 global dot-com stores efficiently. Salesforce helped adidas personalize consumer interactions and co-create custom products. The results were substantial, including record-breaking growth with a reported 59% global increase in ecommerce, equating to approximately €1 billion in online sales, driven by this partnership.

Adidas

Kasper Rørsted

Chief Executive Officer