Case Study: Easy Taxi achieves 33% more time selling and full customer visibility with Salesforce Inbox

Building a Sales Process for a New Market

Easy Taxi, the ride‑hailing leader, launched Easy Taxi Corporate to serve the enterprise market and built a dedicated sales and customer success team that was signing 200–300 corporate customers per quarter. Rapid growth exposed gaps in visibility and consistency across the sales funnel—reps were spending most of their time emailing and manually logging activities, and the company needed an integrated, standardized email solution to measure and optimize sales performance.

Easy Taxi implemented Salesforce Inbox to integrate with Sales Cloud, let reps log communications from their inbox, and use Templates, Read Receipts, and automated follow‑up tasks to standardize outreach and surface engaged customers. The change improved CRM data quality and productivity: reps now spend 33% more time selling, have 100% visibility into engaged customers, and only need about 10% of their week to manage customer info, enabling more deals per rep.

Easy Taxi

Michel Glezer

COO