Case Study: Brooks Running Company achieves double-digit mobile conversion lift and improved site performance with Salesforce Commerce Cloud

Brooks builds long-running success with Commerce Cloud

Brooks Running Company, a leader in specialty running retail known for its "Run Happy" ethos and high-performance products, needed to better connect with customers across devices and channels while scaling its ecommerce operations. Facing the challenge of modernizing its digital presence, Brooks undertook a brand refresh and sought a platform that would let its growing ecommerce team focus on runners rather than IT.

By moving to Commerce Cloud and launching a mobile‑responsive site with social integration and tools like the Shoe Advisor and Switcheroo, Brooks optimized site performance and the mobile shopping experience. The change drove exponential ecommerce team growth and online sales, delivered double‑digit year‑over‑year improvement in mobile conversion, increased customer satisfaction, and made the Shoe Advisor one of the site’s most popular features while strengthening brand loyalty through easy returns and community sharing.

Brooks

Meredith Han

Senior Director of Global Ecommerce