Salesforce
557 Case Studies
A Salesforce Case Study
Box, a fast-growing company that expanded from consumer sales to small businesses and large enterprises, faced a complex territory-management problem: mapping accounts and preparing territory patches took Sales Operations nearly four weeks before leadership reviews. Rapid growth made keeping account data accurate and sales coverage aligned increasingly difficult.
By automating territory management inside Salesforce with Data.com, Box consolidated account definition, territory design, and management review into a single-day process. With 80–90% of accounts matched to Dun & Bradstreet records and automated cleansing, enrichment, and lead routing, manual touch dropped by about 80%, giving sales teams confidence in their patches and helping close more business.
Lesley Young
GM of Commercial Sales and Sales Operations