Case Study: Bossini achieves 40% ecommerce growth and scalable flash‑sale performance with Salesforce Commerce Cloud

Bossini uses Commerce Cloud to drive international growth

Bossini, a Hong Kong–based apparel retailer with nearly 1,000 stores and $3.25 billion in revenue, wanted to use ecommerce to expand into new international markets but was held back by an inflexible, unreliable digital platform that struggled with high‑traffic flash sales and forced marketing staff to spend too much time on IT issues. The company needed a scalable, dependable solution to support rapid growth online and offline.

Bossini migrated to Commerce Cloud and launched a new responsive site in eight months. Since then ecommerce sales are up about 40%, mobile now accounts for roughly 25% of transactions (from zero), registered users have increased nearly 40%, overall traffic is up 50%, returning visitors up 30%, and page load time has fallen by over one‑third. Flash‑sale performance improved dramatically (transactions +70%, items sold +60%, traffic +40%), the site earned industry recognition, and Bossini is now pursuing personalization, deeper omni‑channel integration, and easier market rollouts using Commerce Cloud’s scalable infrastructure.

Bossini

Vincent Hung

Senior Manager of Ecommerce