Case Study: Boggi Milano achieves 100%+ year‑over‑year online sales growth and a unified omni‑channel experience with Salesforce

Boggi Milano delivers on the omni-channel promise

Boggi Milano is an Italian clothing brand with 500+ employees that wanted to better connect with on‑the‑go, mobile shoppers by delivering a truly unified omni‑channel customer experience. To do that it needed to break down organizational silos, align stakeholders, and redefine its technology roadmap to bridge physical and digital shopping.

Boggi reorganized leadership, launched the Boggi Academy to train staff, replatformed to Commerce Cloud, digitized stores with in‑store apps like Endless Aisle, and unified service and marketing with Service Cloud and Marketing Cloud. The changes drove more than 100% year‑over‑year online sales growth, nearly 12% of digital sales through in‑store apps, and improved associate productivity and shopper satisfaction.

Boggi Milano

Riccardo Milani

Omni-Channel Manager