Case Study: Bespoke Collection achieves deeper long-term customer relationships and increased loyalty with Salesforce

Bespoke Collection - Customer Case Study

Bespoke Collection is a Napa‑based curator of premium wine, membership and art experiences operating three brands (Blackbird Vineyards, Ma(i)sonry Napa Valley, and Recuerdo Wines). The company needed to better connect customers, vendors and staff across multiple retail locations and touchpoints, gain clearer visibility into guest behavior and lifetime value, and shift from transaction‑based interactions to relationship‑driven engagement.

Bespoke implemented Salesforce (Marketing Cloud, Sales Cloud, Data.com and the mobile app) to centralize guest reservations, track customer lifetime value, send automated personalized follow‑ups, and share real‑time client preferences between locations. The result: improved targeted marketing and corporate outreach, smoother cross‑location referrals (e.g., gallery visitors routed to Ma(i)sonry), higher retention and order value, stronger loyalty and more predictable, personalized experiences.

Bespoke Collection

Paul Leary

President & Partner