Case Study: Belkin cuts quote turnaround to 24 hours and streamlines communications with Salesforce

Belkin connects employees to customers

Belkin, a leading maker of home and business networking products, faced growing pains after nearly 25 years of double‑digit expansion: siloed communications, email overload, and slow cross‑department approvals for special orders and pricing that took 48–72 hours and hurt its competitiveness.

By adopting Salesforce Chatter and a custom special‑pricing app, Belkin centralized files and approval workflows, eliminating email back‑and‑forth and creating one version of the truth. The changes cut quote turnaround to 24 hours and reduced special‑pricing approvals to about 4 hours, while social tools and LinkedIn integration improved customer support and engagement.

Belkin

Deanna Johnston

CIO