Case Study: Baby Saffron achieves end-to-end distribution visibility and rapid scale-up with Salesforce

Baby Saffron spices up its distribution network and scales for growth

Baby Saffron, a sixth-generation family business and one of India’s leading saffron producers, was growing 20% year-on-year but lacked visibility into its complex distribution network of more than 200 distributors. The company couldn’t track where products ended up, monitor retail pricing and margins, or understand end-consumers, and relied on slow, error-prone manual processes that hurt brand value and constrained growth.

Deploying Salesforce (Sales and Community Clouds) gave Baby Saffron real-time sales and distributor dashboards, mobile activity tracking, and a retailer-mapping program. The company onboarded 15,000 retailers in three months, mapped 14,000 stores in one state, cut order processing from 8–12 hours to seconds, improved distributor accountability and data-driven decision making, and is now positioned to scale, target consumers more effectively, and build customer-centric campaigns.

Baby Saffron

Avneesh Chhabra

Managing Partner