Case Study: Atlantic Diving Supply achieves centralized, data-driven, mission-ready operations with Salesforce Government Cloud

Atlantic Diving Supply (ADS) - Customer Case Study

Atlantic Diving Supply (ADS) began as a local dive shop founded by “Big Mike” and grew into a top-50 federal government contractor providing custom kits and mission-ready solutions for the Department of Defense, first responders, and public safety agencies. As the company entered a period of rapid growth, leadership needed to move critical information out of emails, handwritten notes, and siloed back-office systems into a single, secure enterprise platform to preserve responsiveness and customer focus.

ADS implemented the FedRAMP-authorized Salesforce Government Cloud, beginning with Sales Cloud as an enterprise CRM and expanding to Service Cloud (Knowledge), Event Monitoring, Identity Connect, and Sandboxes. The centralized platform gave employees timely access to mission-critical data across warehouse, finance, and marketing teams, improved collaboration and post-sale support, and enabled more data-driven decisions—helping ADS scale while staying true to its mission of serving those who serve.

Atlantic Diving Supply (ADS)

Chris Philbrick

Vice President of Marketing