Case Study: Arizona State University achieves enterprise-wide personalized student services and streamlined recruiting with Salesforce

ASU drives innovation across campus with Salesforce

Arizona State University, a rapidly growing, multi-campus research university recognized for innovation, faced fragmented constituent data across spreadsheets and dozens of disparate systems. ASU needed an enterprise CRM to unify views of prospective and current students, staff, alumni, and partners so it could deliver personalized, lifecycle-driven experiences from recruitment through graduation.

ASU implemented Salesforce Service Cloud and Marketing Cloud to create a centralized Service Center on My ASU and consolidate mass-email and recruiting systems. The university has resolved over 1,000,000 cases, published 1,000+ knowledge articles, manages 1.1 million leads, and sends more targeted communications from a single 360-degree view—supported by dashboards for real-time service goals—while expanding into social service and event management.

Arizona State University

Stacey Lippert

Director for Student-Centric Initiatives