Case Study: Aston Martin achieves accelerated growth and unified customer insights with Salesforce

Aston Martin gears up for growth with Salesforce

Aston Martin, the 105-year-old British luxury automaker known for handcrafted cars, needed to bring that same bespoke attention to its customer relationships. With more than 150 dealers in 40+ countries, the company was hampered by fragmented systems and datasets, no single view of customers, slow access to information, and limited visibility into which leads converted or were lost.

By deploying Salesforce Sales Cloud (with Trailhead training) and Marketing Cloud, Aston Martin created a central customer record accessible to employees and 500 dealership staff, introduced case-management for its Q personalization service, and improved communication with Chatter and the Salesforce mobile app. The result: unified dashboards and faster request fulfillment, better lead-tracking and re-engagement opportunities, richer customer insights, and a stronger foundation for personalized growth.

Aston Martin

Andy Palmer

President and Chief Executive Officer