Case Study: Asirvad Microfinance Limited achieves 7-day MSME loan processing and higher customer satisfaction with Salesforce

Asirvad Microfinance builds customer trust with Salesforce

Asirvad Microfinance, a subsidiary of Manappuram Finance, launched an MSME lending arm to serve small business owners who often lack comprehensive documentation and face long approval times from traditional lenders. The company needed a fast, customizable platform that would enable rapid customer onboarding, clearer visibility across the loan journey, seamless integration with third‑party agencies, and automation beyond mere sales tracking.

Using the Salesforce Platform and a Lightning mobile app deployed in under eight weeks, Asirvad automated onboarding, document capture (Aadhar/PAN), round‑robin external evaluations, and integrations with credit/KYC bureaus to build a complete customer 360. The result: average loan TAT fell to seven working days (some in four), field officer monthly disbursements rose to INR 18–20 lakhs (vs ~10 lakhs), 100% internal adoption, higher customer satisfaction, improved risk controls and analytics, and a 25% reduction in stationery costs.

Asirvad Microfinance Limited

Anand Sharma

Chief Technology Officer