Case Study: ASCAP (performance rights organization) achieves 40% revenue growth with Salesforce

ASCAP increases revenues 40% with Salesforce

ASCAP, the performance-rights organization representing 450,000+ songwriters and collecting nearly $1 billion in licensing fees annually, was hampered by a legacy Lotus Notes environment, slow license processing, cumbersome commission approvals, and inefficient email-based collaboration.

By moving to Salesforce (Sales Cloud, Chatter and App Cloud) ASCAP streamlined communications, enabled BYOD access, and rapidly built 40+ custom apps. The change cut license processing time by 75%, sped commission review and approval by 89%, drove 40% revenue growth, and saved about $300,000 a year in hardware and support.

ASCAP

John Johnson

Senior Vice President, Licensing Operations & Systems