Case Study: YETI achieves personalized customer experiences and rapid growth with Salesforce

As business heats up, YETI stays cool with Salesforce

YETI, the fast-growing cooler and outdoor lifestyle brand, faced a challenge scaling from a niche business to hundreds of new customers and resellers while still delivering personalized service. As its sales team expanded, the company struggled to track customer information and order histories across disconnected systems, spreadsheets, and sticky notes, and managers lacked visibility into performance. YETI turned to Salesforce to bring its sales, marketing, and service processes into one view.

Salesforce gave YETI a real-time, single source of customer and order data, integrated with its ERP system and accessible on mobile devices. With Salesforce, YETI automated emails, invoices, order confirmations, shipping notices, and other order-management tasks, while marketing and support used the platform to deliver personalized journeys and faster case resolution. The results were significant: revenue grew from $50 million to $450 million in two years, nearly 900% growth, while YETI improved consistency, forecasting, and customer experience.

YETI

Matt Reintjes

President & CEO